Strategic approach to the planning of promotional activities
نویسندگان
چکیده
منابع مشابه
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A Scenario-based Approach to Strategic Planning
For 20 years, conflict between the planning and process schools of strategy has shaped the debate on strategy creation. Here we argue that a scenario-based approach to strategic planning can serve as an innovative management tool in the field with the potential to overcome discrepancies between the two opposing schools of strategy. The scenario-based approach to strategic planning builds on the...
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ژورنال
عنوان ژورنال: Trendovi u poslovanju
سال: 2019
ISSN: 2334-816X,2334-8356
DOI: 10.5937/trendpos1902110c